Lessons from Mitt
DigiNovations is a video production firm that produced MittTV, a web video channel for (former) Republican candidate Mitt Romney. Michael Kolowich, producer for the channel, posted his list of 10 lessons learned in developing MittTV.
No matter what side of the aisle you are on, he offers some interesting observations about using web video. Some are obvious (you can see what people respond to and adapt your content accordingly; you should consider back-end production needs); some are not so obvious (longer length can work, at least for some audience members; YouTube was weak on producing "call to action"; build audience through active outreach to bloggers, press, and RSS feeds).
No matter what side of the aisle you are on, he offers some interesting observations about using web video. Some are obvious (you can see what people respond to and adapt your content accordingly; you should consider back-end production needs); some are not so obvious (longer length can work, at least for some audience members; YouTube was weak on producing "call to action"; build audience through active outreach to bloggers, press, and RSS feeds).
Labels: online video tips
This entry was posted by Tom Pionek, on
Tuesday, February 12, 2008.
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